Our Story

Westwords Consulting has been in the marketing, creative and technology business since 2003. Wade launched the company simply under the name Words by Wade, as a way for him to do some freelance writing after “retiring” from his magazine editor job to stay home with his firstborn.

Three years later, the business was growing and Paula joined the team, bringing her 10 years of experience leading award-winning, multi-million-dollar IT consulting services teams. With Paula’s infusion of technology and project management talent, we retired the Words by Wade nameplate and Westwords Consulting was born.

2007 Proved to be a pivotal year for our company. Wade received the proverbial “offer you cannot refuse” from our biggest marketing client to lead its snowmobile product line marketing department.

Paula continued to grow the technology side of Westwords Consulting. By year’s end, she had built a sizeable small- and medium-size business client base, offering application development, website and email system development and general technology solution consulting services. Westwords had grown to the point that we needed another technologist on the team.

We hired our first full-time employee, Peter, on January 1, 2008. He expanded our services offerings to include infrastructure and network services with a specialty in Mac environments. As Westwords Consulting’s Head Geek, Peter is responsible for researching and implementing client solutions ranging from custom commerce websites to delivering complete IT department services for a multinational corporation.

Wade rejoined us in the summer of 2016, bringing nearly nine years of international marketing leadership experience with him.

We have continued to add talented, tech savvy resources to the Westwords team. Today we offer our clients a full range of technology, business and marketing services. At our core we are technologists and marketers, so our client solutions are built from the ground up to be technically sound, stable and secure using the latest best practices in the industry. We look forward to meeting you and helping your organization use technology to improve your business.

  • Paula West

    President and CEO

    I am a natural organizer and simplifier. At my first job when I was 15, I built a computer system to help the Onalaska Park and Rec department improve its registration process from slips of paper in gym locker baskets to a fully functional database. I was hooked! For over two decades since that first project, I have been doing essentially the same thing for organizations of all types—from Fortune 500 companies and large-scale social charities to sole proprietorships and local churches. I have done it all over the years: application developer, project manager, Director of Consulting Services of a national-caliber technology company and Director of Sales and Marketing of an international technology company. My passion is helping organizations find ways to use technology to improve the way they do business.

  • Peter Bockenhauer

    Director of Technology

    From the first time that I used a computer at a very young age, I knew that this would be a huge part of my life. The computer allowed me to express myself in a way that nothing else could come close to. Computer graphics and web design opened up so many new and intriguing ways to tell the World about myself.

    Later, I would discover the immense joy of helping others with technology with the patience and enthusiasm that I give it myself.

  • Wade West

    Director of Creative & Marketing Services

    I love marketing. From ginormous multinational corporations down to sole proprietorships, I enjoy getting to know companies and the products and services they offer. People bring passion and energy to their business. They know their products and services inside and out. My love is taking that passion and sharing it with the right audience, telling the right story and making the right connection. My deep roots are in media and communications with the better part of the past decade in marketing management and strategy. I believe that the best marketing strategy is always built on the foundation of an authentic, honest and positive message about your brand. Delivery tactics are constantly evolving, but if your organization has a strong story and a reputation for delivering on its promises, you are in great position for success.